Yext Scout - Your Brand Visibility Agent

Yext Scout is an AI-powered search and competitive intelligence agent built for the era of AI search. It measures and optimizes your brand's visibility, sentiment, and share of voice across search and AI platforms, providing real-time insights, location-level benchmarking, and prioritized recommendations. And with seamless integration into the Yext platform, Scout helps you turn those insights into action so you stay visible, competitive, and in control as search evolves.

The way customers discover brands is evolving fast. They no longer rely solely on Google. They're turning to AI search platforms like ChatGPT and Gemini to find, evaluate, and engage with brands in entirely new ways.

To compete, you need more than guesswork. Scout gives you a clear, up-to-date view of your brand's performance across AI and traditional search, including why you're falling behind, what to do next, and the tools to act at scale.

Scout gives you a real-time view of your brand's visibility and sentiment across AI search platforms like ChatGPT, Google Gemini, Perplexity, and Grok, as well as traditional search engines like Google. It benchmarks your performance against local competitors and provides actionable recommendations to improve your ranking and presence.

Google ranks websites based on SEO signals like links and keywords. AI platforms generate direct answers by pulling data from many sources, including your listings, reviews, social, and brand content. That's why visibility in AI search depends on having structured, trustworthy information that's easy for AI to access.

AI-powered search delivers fast, conversational answers without requiring users to click through multiple links. Customers are increasingly turning to AI-driven experiences for direct answers, making it essential for brands to be visible where these searches happen.

Traditional search engines rank webpages based on factors like keywords, backlinks, and site authority. AI search pulls information from a broader range of sources and generates direct responses. This means your brand's visibility depends on having accurate, structured data that AI can easily access.

Scout is designed for multi-location brands in industries such as retail, food, healthcare, financial services, and hospitality, which rely on local search visibility to attract customers.

Traditional SEO platforms offer limited insights and focus primarily on Google rankings. Scout goes further, giving you visibility into how your brand appears in AI search results and benchmarking your performance against local competitors, all in one place.

Most AI search intelligence tools focus narrowly on website performance and often lack the ability to provide local insights. Scout stands out by delivering hyper-local insights that go far beyond your website. It evaluates your entire digital presence, including business listings, landing pages, customer reviews, and social media profiles. This comprehensive approach allows businesses to understand how they appear in local search results and optimize across all key digital touchpoints — not just their site.

Scout analyzes visibility across AI and traditional search to help you see how your brand stacks up against local competitors. It tracks sentiment and identifies winning competitor strategies that you can apply to improve your performance.

Yes! Scout not only reveals how your brand appears in AI and traditional search but also provides prioritized recommendations to improve visibility, sentiment, and competitive standing.

Scout provides clear, actionable recommendations, such as optimizing business listings, generating or replying to online reviews, improving structured data, and enhancing brand knowledge sources to boost your presence in AI search.